Welcome to Smoosh, a clothing brand that embodies a lifestyle. Founded in the coastal town of Newcastle, NSW, our journey began when I was just 13 years old, inspired by the beaches and the spirit of adventure that infused every moment of coastal life.

From a young age, it became clear to me that life is woven with experiences, exploration, and a relentless pursuit of freedom. I envisioned a brand that resonates with those who share this same feeling. Individuals who seek the thrill of the unknown.

At Smoosh, Our collections are souly inspired by and created for those who live on the edge and those who chase the essence of summer in everything they do. Everything we make is designed to help you on your journey, whether you’re catching waves, exploring hidden trails, or enjoying a sunset with friends.

By choosing Smoosh, you’re not just wearing clothing, you’re finding a way of life that prioritises quality and sustainability. Our commitment to creating environmentally products ensures that you can feel good about what you wear while making a positive impact on the planet.

Join us as we celebrate the spirit of adventure, the warmth of summer, and the joy of living life to its fullest. At Smoosh, we invite you to become part of a lifestyle that encourages exploration, connection, and a shared passion for difference. Let's create a lifestyle, a brand and something big.